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When Context Doesn’t Matter
In what seems like a long-ago time, before the phrase “President-Elect Donald Trump” was even fathomable, this piece on Post-Truth Politics ran at The New York Times. My immediate takeaway was that in...
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The Best Hug Ever
When’s the last time someone you worked with gave you a big hug? What about the last time you hugged a customer? Is giving the best hug ever the way you need to look at your marketing efforts? Mark...
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State of the Seth Godin Tribe, 2017
This bespectacled, defolliculated man is a marketing genius. That’s not news to us here; over the years Seth Godin has appeared many times at Answer Guy Central. Today, though, he’s back with a...
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Giving Back via Social Media
Today, I’m taking a break from cracking the millennials code. Courtesy of one of my Twitter contacts my mind is on Giving Back Via Social Media. I pointed out how unsocial social media is way back in...
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Too Lazy To Write A Book? Here’s The Ultimate Content Marketing Hack.
Neil Gaiman, a guy who considers himself a lazy author, is not too lazy to write a book. But you are not Neil Gaiman. And now if you’re too lazy to write a book you can have one written by for you for...
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Publish or Perish. Is It Still True in 2017?
The other day, something I wrote here almost seven years ago started picking up traffic from Twitter. It was a piece about where people looking for attention on the Internet should publish. And it got...
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Restaurant Management
We’re big proponents of the idea that management techniques transfer easily from industry to industry. In fact, I’m known to say that 95% of businesses do 95% of the same thing 95% of the time. But...
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The Death of The Village Voice
The Village Voice is Dead. Long live the Village Voice. No, wait. The first half of that isn’t quite correct—yet—and the second half isn’t likely to happen in a way that matters. Today’s business...
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Building a Better Band-Aid
One of my favorite marketing-and-trademark conversations has always been about what happens when a brand becomes generic. Xerox. Kleenex. TIVO. Band-Aid. What about the rare case where a genericized...
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Lessons on SEO from Gumby Blockhead J
If I told you that Gumby Blockhead J was into search engine optimization you be skeptical—and rightly so. But the Gumby Blockhead characters are alive and ‘Gumby Blockhead” just started mattering....
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